Matt McCullough —
Founder Matt McCullough is a highly experienced sports and lifestyle marketing professional with 20 years of successfully driving brand strategies and delivering results across major global events. From the Olympics to the Super Bowl, Matt has consistently built and executed marketing programs that cut through the noise, deliver clear brand messages, and make an impact.
He specializes in creating content-driven campaigns that spark conversations and scale reach. With deep expertise in go-to-market strategies and managing diverse teams of internal and external stakeholders, Matt ensures that every campaign—large or small—gets done, on time, and with precision.
Matt’s track record speaks for itself, having led high-profile talent and managed key partnerships at the world’s biggest sporting events, including the U.S. Open, NYC Marathon, The Masters, and more.
Our Network
Influencer
Laura Konopack —
Laura Konopack is an influencer marketing expert with more than 20 years of experience leading breakthrough, strategic, and data-driven influencer and talent campaigns. She was most recently at Ketchum, where she led the North America influencer practice, leading all influencer scopes and campaigns for Ketchum's client roster.
Prior to joining Ketchum, Laura was the SVP of Talent & Influencers at GREY, where she led influencer strategy, negotiation and campaign management, working across GREY accounts and leading new business efforts for the group. Laura led multi-year influencer programs and various influence-rled campaigns for Canon — partnering with more than 50 influencers; a Best Buy back-to-school campaign with Adam Devine; a Super Bowl campaign for Pringles with Bill Hader; multiple influencer projects for the National Park Foundation; a Super Bowl campaign with various influencer activations for TUMS; and more.
Before her time at GREY, she was the lead of the NY Talent & Influencer team at United Entertainment Group (UEG), where she worked on influencer and talent campaigns. She also worked at MSL and in the Primetime Media Relations Department at ABC.
Brand Experiences
Gabe Banner —
Gabe Banner is an award-winning creative leader and experiential strategist known for executing groundbreaking brand experiences for global icons like On, BMW, and The North Face. He partners with industry experts to develop bespoke marketing initiatives that drive measurable business growth.
Previously, as SVP of Brand Experience at United Entertainment Group (UEG), Gabe led the viral "Taco Bell Hotel" - an AdAge Campaign of the Year that earned 4 billion impressions with zero paid media. His portfolio includes spearheading The North Face Climb Festival, BMW’s Concept XM launch featuring Nas, and BMW’s 2023 CES keynote.
With a career spanning leadership roles at R/GA and HUSH, Gabe blends cutting-edge technology with cultural instinct to translate avant-garde concepts into lasting brand legacies.
Why choose us?
Expertise & Experience
Our team consists of industry experts with 40+ years of experience.
Results-Driven Strategies
We focus on delivering measurable and impactful results.
Customized Solutions
Every business is unique, and so are our strategies.
