About —

Founded in 2025, Big Dessert is a marketing communications agency that seamlessly integrates with our clients to drive meaningful results. With expertise in sports, lifestyle, and entertainment, we specialize in public relations, partnerships, events, digital marketing and music & IP licensing. We pride ourselves on our ability to provide highly personalized, flexible solutions and execute with speed and creativity. Our collaborative approach ensures we craft innovative, tailored campaigns that amplify brands and deliver measurable success.

Smiling man with short hair wearing a quilted vest and shirt, arms crossed.

Matt McCullough —

Founder & CEO Matt McCullough is a highly experienced sports and lifestyle marketing professional with 20 years of successfully driving brand strategies and delivering results across major global events. From the Olympics to the Super Bowl, Matt has consistently built and executed marketing programs that cut through the noise, deliver clear brand messages, and make an impact.

He specializes in creating content-driven campaigns that spark conversations and scale reach, no matter the challenge or complexity. With deep expertise in go-to-market strategies and managing diverse teams of internal and external stakeholders, Matt ensures that every campaign—large or small—gets done, on time, and with precision.

Matt’s track record speaks for itself, having led high-profile talent and managed key partnerships at the world’s biggest sporting events, including the U.S. Open, NYC Marathon, The Masters, and more. When it comes to achieving big goals, Matt and his team consistently get it done.

Services —

  • Media Relations
    Crisis Communications
    Reputation Management
    Influencer Programs
    Media Training

  • Partnership Strategy & Identification
    Valuation & Negotiation
    Sponsorship Management

  • Onsite Activation & Marketing
    Venue Selection & Booking
    Licenses & Permits for Events
    Entertainment Booking

  • Paid Media
    Email Marketing
    Social Media Marketing
    Analytics & Reporting
    Search Engine Optimization (SEO)
    Content Marketing

  • Music Licensing & Rights Negotiations
    Sound Design - Bespoke Music Production, Commercial Lyric Writing

Why choose us?

Expertise & Experience

Our team consists of industry experts with decades of experience.

Results-Driven Strategies

We focus on delivering measurable and impactful results.

Customized Solutions

Every business is unique, and so are our strategies.

Golfer hitting shot from sand trap with spectators in background.